Bonus Episode for Founding Members
In this week’s bonus episode (exclusively for founding members), my husband and I respond to this question from Foxymoron:
You often talk about the role that dating apps have played in engineering this culture of mass sexual and romantic dissatisfaction. Among your criticisms of online dating is that users are strangers to one another, so that the costs of bad behaviour are thus much reduced/eliminated. Keeping your sponsorship aside, how would you design a dating app that delivered on the desirable outcomes you identify in your book (stability, slow-cooked romance, marriage, dignified treatment of potential partners…)? On a related note, how would you encourage/nudge impulsive, not particularly intelligent young men and women to favour these apps over the market leaders/home brands? I'd love for you to discuss this last question with Rory Sutherland.